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The system analysis of marketing activity is executed on the following positions: estimation of sufficiency of potential of an innovation of development of the enterprise; execution of works of stages an innovation of a cycle; types of the enterprise of an innovation of business; management an innovation by activity in a context of the concept of marketing; the specification of a role is carried out and a task of marketing of innovation at stages an innovation and life cycle of the new goods is systematized. The received results can be fixed in a basis of formation of system of purposeful management an innovation by activity of the domestic enterprises in conditions of the market.

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Pages:   || 2 | 3 |
 >>  . C 08.00.00
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The article analyzes the image perception of the language personality of American and Ukrainian politicians. Conceptual metaphor is defined as the implementation of the model of analog thinking considered in the aspect of cognitive science. The author provides metaphoric representation of politician images of B. Clinton and V. Yushchenko in American and Ukrainian political discourse. Keywords: language personality, conceptual metaphor, metaphoric model, political linguistic personology. ...




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