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In the article, the notions of concept, linguistic cultural concept are analysed;

the role of linguistic cultural concepts in the processes of manipulating human and mass consciousness is highlighted; the functioning of basic concepts as means of influence on the audience in political discourse is investigated.

Key words: political discourse, cultural concept.

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They won in the end. Everything that didnt fit into this interpretation was either concealed or distorted. Now we have freedom and independence. But once again we have bent attitudes serving the benefit of new political trends in the developing society. This is especially noticeable in the publications of those identifying themselves as nationally conscious forces. (Is the Orange Revolution Viable? By Yevhen Kushnariov. - Day. - 54. 1.06.2006).

At meetings the readiness not to let them steel our victory is demonstrated. The nation has been waiting too long for the opportunity to remove the present authority legally during the election and we will not allow to destroy that suffered chance. (by Yulia Tymoshenko. Nasha Stolytsja. 27.10.2004).

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...but average citizens that did not want to live in a country run by a criminal government with 55% og economy in the shadow and working for just three-four families. (Televised debate Yushchenko-Yanukovych. Victor Yushchenkos speeches and answers. 21.12.2004).

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The people of Ukraine have the right to vote regardless of being an invalid or not. Everybody has an opportunity to vote. (Televised debate YushchenkoYanukovych. Victor Yushchenkos speeches and answers. 21.12.2004).



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