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˲ ֲ 1. Human Resources

1. Pros and cons of recruitment sources

2. Choosing an appropriate recruitment source

3. The letter of application/cover letter: layout

4. The CV/resum (US): layout

5. Interviewing and testing

6. Selection

7. Testing and stress interviewing

8. Interview techniques

9. Money and people

10. A letter of rejection

11. Analyzing motivation

12. Work conditions

13. Motivating employees

14. Overseas assignments

15. Training global managers

16. Identifying training needs 2. Marketing Mix

1. Developing a Marketing Mix

2. Interpreting marketing information

3. Quantities and trends

4. Asking for and giving (or withholding) information

5. Negotiating a sale

6. Types of advertising

7. Analyzing an advertisement

8. How an advertising budget is established

9. The pros and cons of the media

10. Making suggestions, justifying, agreeing and disagreeing

11. Creating an advertising campaign

12. Merchandising

13. The layout of a supermarket

14. Retailing trends

15. Warehouse clubs

16. The future of retailing ˲

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1. . . / . . . :

, 1991. 192 .

2. , , / [. . , . . , .. .]. . :, 1994. 226 .

3. . . ( ) / . . . . : , 2001. 224 .

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10. . . : / . .

. . : . 1999. 189 .

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12. , - / [. . , . ., .. .]. ., 2002. 252 .

13. Ashley A. Handbook of Correspondence / A. Ashley. Oxford University Press, 1999. 164 p.

14. Cotton D. Business class / David Cotton, Sue Robbins. Longman, 1998. 184 p.

15. Minkoff P. Executive Skills / Philippe Minkoff. Prentice Hall International, 1997. 154 p.

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; . . .. . . : , 1991. 176 . http://ebooks.zsu.zp.ua/files/phiziki/Languages/1bass.djv

2. . . : / [. .

, . . , .. , . . ]. ³ : , 2005. 496 .

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., . . , . . .]. 5- ., . . :

. ., 2002. 1023 .

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., 2002. 645 .

6. Handbook for Business Writing / [Sue Baugh, Maridell Fryar, David Thomas]. NTC/Contemporary Publishing Company, 1994. 302 p.

7. Geffner C. Business English: a complete guide to developing an effective business writing style / C. Geffner, B. Andrea. 3rd ed. Barrons Publishing Company, 1998. 351 p.

8. Lamb S. How to write it. A complete guide to everything you will ever write / Sandra E. Lamb. Ten Speed Press, 1998. 423 p.

9. Duckworth M. Oxford Business English Grammar and Practice / M. Duckworth. OUP, 1999. 224 p.

10. Oxford Dictionary of Business English for learners of English / Edited by Allene Tuck. Oxford University Press, 1996. 823 p.

11. Longman Business English Dictionary. L. : E.W. Longman Group Ltd, 2000. 685 p.

12. Oldham G.E. Dictionary of Business and Finance Terms / G.E. Oldham. N.Y. :

Barnes & Noble Books, 2003. 320 .

13. Dalrymple J. D. Sales Management: concepts and cases / J. Douglas Dalrymple. John Willy and Sons, Inc., 1988. 682 p.

14. Business Marketing / [Andrew C. Gross, Peter M. Banting, Lingsay N. Meredith and others]. Houghton Mifflin Company, 1993. 763 p.

15. Supervision / [R. Wayne Mondy, Jerry M. DeHay, Arthur D. Sharplin]. NY :

Random House Business Division, 1993. 346 p.

16. McCarthy E. J. Basic Marketing / E. Jerome McCarthy, William D. Perreault Jr. IRWIN, 1990. 734 p.

1. http://www.iccwbo.org ̳ -

2. http://iccua.org/

3. http://www.wto.org

4. http://www.arbitration-icca.org ̳

5. http://www.lloyds.com

6. http://www.barclays.co.uk

7. http://www.imf.org ̳

8. http://www.worldbank.org 9 http://www.euronext.com EURONEXT 10 http://www.eurochambres.be



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Summary Voyevodin B. The theory of distinguishing commercial design (trade dress) and its use in advertising. The publication is devoted to analysis of the latest global trends in terms of trade dress protection, in particular the concept of determinacy and the possibility of effective protection in order, the preparation and distribution of advertising. The essence of trade dress is studied through the prism of the information nature of advertising....

621.733 .. , , . . ϲ, . , - , 37, 03056 Ѳ , , . ....

SWorld 18-27 December 2012 http://www.sworld.com.ua/index.php/ru/conference/the-content-of-conferences/archives-of-individual-conferences/december-2012 MO DERN PROBLEMS AND W AYS O F THEIR SO LUTIO N IN SCIENCE, TRANSPORT, PRODUCTIO N AND EDUCATIO N 2012 657.412.7 .., .. Ҳ Ͳֲ ˲ ϲ , , - . 18, 72316 UDC 657.412.7 Levchenko O.P., Kyriienko V.R....

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, 2005, . 15.7 ˳ 1. .., .. ˳: ϳ. : , 2001. . 190-247.2. .. ( ): . . - . . , 2005. 34 .3. Powell I., White A., Landell-Mills N. Developing Markets for the Ecosystem Services of Forests. Washington, DC: Forest Trends, 2002. 630*68 . .....




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